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Product News4 min read

Spring 2025 update: SMS reminders, loyalty tiers, and mobile improvements

Bloom team

Product · Feb 20, 2026

What we shipped

Our biggest release this year. Three flagship features and roughly 40 smaller improvements across calendar, payments, and the mobile booking flow.

SMS reminders (Pro)

1-hour-before SMS reminders are now available on every Pro plan. The single most effective lever against no-shows. Compose templates from Settings → Reminders.

Loyalty tiers — Bronze / Silver / Gold

Auto-tiered based on visit count and lifetime spend. Badges show on client profiles, booking confirmations, and your daily list. Configurable thresholds in Settings → Loyalty.

Mobile booking flow

Rewritten end-to-end. Faster, cleaner, and now under three taps from link click to confirmed booking on a typical mobile.

What's next

Recurring weekly slots for dog groomers and home service businesses, package check-ins, and a new review-response composer. Roadmap board shipping with the next release.

Bt

Bloom team

Product at Bloom

Contributing to the Bloom blog with insights on product development, engineering, and best practices.

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